Effective franchise marketing at a regional and local level can be challenging. When any business expands, it needs to carefully consider how it will engage with its local audiences. Naturally, existing and prospective customers in this new market will have their own unique behaviors, preferences and buying habits – all of which will shape the brand’s regional marketing efforts.
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A franchise business needs to distribute effective, personalized and highly relevant marketing materials at a local level. Marketers at both the corporate and local level need to be able to seamlessly build content and execute campaigns that speak directly to target audiences. Collaboration between both levels is essential to ensure brand consistency across many different channels.