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The Magic Triangle: Embracing Data-Driven Insights to be a More Effective Marketer

Published on by Sean Burrell on www.celerity-is.com

The Magic Triangle of Adobe Campaign, Audience Manager and Analytics is game changer for marketeers. Dealing with the known and unknown – bringing a lot more value together These days, most successful organizations are determined to improve how they can market to unknown customers and also expand how they can communicate and sell to them effectively when they become known customers. It takes extensive strategic planning to understand the perfect sweet spot of where what you’re selling matches what the customer is searching and moreover it takes the right combination of technology to get the engine up and running and well-oiled. For starters, you need a robust marketing automation solution like Adobe Campaign as the central system. Beyond that there are a multitude of technology options that cover any organization’s (especially enterprise-level) comprehensive marketing needs and Adobe has done a good job enabling all of the solutions to be used on a...

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