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How Using a DMP Helps Website Personalization

Published on by Barry Latimer on www.merkleinc.com

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer. A February 2016 survey from Demand Metric found that 59 percent of marketers don't personalize their content because they don't have the technology to do so. But the fact is, the technology necessary to personalize your marketing efforts is easily accessible if you know what to look for.

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