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GDPR and Digital Marketing: Adobe Experience Cloud to the rescue

Published on by Uli Henningsen on blog.amplexor.com

The European Union’s new General Data Protection Regulation (GDPR) governs EU consumers’ (EU citizens) private information. The regulation gains power before the end of May, but its impact on businesses worldwide is already noticeable by the number of privacy policy updates and email notifications we have been receiving daily from service providers, social media platforms, etc. If you’re looking into a new digital experience platform or are already using Adobe Experience Cloud solutions, chances are one of your main concerns is what tools these technologies have in place not only to help your organization’s marketing compliance with GDPR, but also to make it as easy and effortless to manage as possible.

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