Adobe Systems Inc. is applying artificial intelligence to new areas, for example recently infusing machine learning into Photoshop to save time for designers. Today, it’s bringing similar automation features to Experience Manager, its marketing content platform for enterprises, in an effort to help companies more easily create and target marketing content.
“Everyone’s becoming a creator,” Elliot Sedegah, Adobe’s group manager of strategy and product marketing for Experience Manager, said in an interview. “There are intelligent things you can do along the way without having to think about what’s underneath.”
Headlining the seven update is a capability called Smart Layout. According to Adobe, the tool uses AI to analyze the graphical assets in a company’s Experience Manager deployment and recommend what items should be added to a web page for members of a given target audience. Moreover, it generates advice for how to organize the items in a way that increases engagement.