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Social Media First Touch Analytics

Published on by Clive Roach on www.cliveroachblog.com
Who should get the largest slice of the cake? The one who first found the cake, or the person who paid for the travel to the cake shop or the person that paid for the cake or the person that delivered it? So it is with online attribution, giving credit where credit is due for an online conversion. When credit is falsely claimed it can cause a lot of frustration. Do you recall the Seinfeld episode about the big salad? At Elaine’s request, George purchases a big salad for her from Monk’s. When his girlfriend appears to take credit for this, George becomes obsessed over the issue.

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