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What Might Adobe’s Virtual Analyst and Other Machine Learning Tools Do for Retail?

Published on by Tara E. Buck on biztechmagazine.com
In September, Adobe announced the launch of new tools within Adobe Analytics that tap machine and adaptive learning technologies to better understand the preferences and tastes of users. The platform collects data on behalf of subscribers and applies Adobe’s AI and machine learning framework, Adobe Sensei, to continually analyze trends based on similarities, and micro and macro events. The platform eventually will make recommendations on next steps, for instance actions that could be taken as a result of insights garnered through email remarketing or targeting campaigns — a boon to busy retailers looking to capitalize on consumer trends and insights rapidly, even in-store.

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