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Top Five Tips: Maximising ROI from Adobe Campaign

Published on by Georgina Groombridge, Head of Marketing at Celerity on www.digitaldoughnut.com
39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most companies - (Gartner, 2016). So how can those who have invested in Adobe Campaign, a powerful and visionary marketing automation tool, ensure that ROI lands in their laps?

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