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How to guide: Run personalised experiences using CRM data with the Adobe Analytics & Target – Part 2

Published on by Thomas Løjmann Jørgensen on buskcompany.com
In the last article, we looked into what Customer Attributes are and how to prepare your Analytics implementation to benefit from them. In this article, we will go over how to enable Customer Attributes, how to upload them and how to enrich Adobe Analytics and Adobe Target, with your CRM data. To enable Customer Attributes and start uploading CRM data to the Experience Cloud, start login to https://experiencecloud.adobe.com and click on the small product-grid-icon in the right-top corner. All on the right, you find a column called PLATFORM, and at the bottom you click 'People'. On the next screen, click on 'Customer Attributes' in the black top-bar. If you are here for the first time, you will have to type in your name and company, and to read and agree on the agreement to use customer attributes.

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