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5 Best Tag Management Solutions You Should Consider for Your Website

Published on by Roshan Lal on
A tag is a code snippet that is used by companies on their website to gather data for analytics and digital marketing tools. Tags help collect information related to user behavior and are used to create remarketing lists. You can even launch product functionality like advertising and chat using a tag. Tag Management – What is it? Initially, every time a tag needed to be implemented, marketers had to raise a ticket to IT, which impeded their workflow. A tag management system helps marketers and analysts easily manage and update tags on a website, independent of the IT team.


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