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Bonus Tip: Quantifying Content Creation

Published on by Adam Greco on analyticsdemystified.com
Last week and this week, I shared some thoughts on how to quantify content velocity in Adobe Analytics. As part of that post, I showed how to assign a publish date to each piece of content via a SAINT Classification like this: Once you have this data in Adobe Analytics, you can download your SAINT file and clean it up a bit to see your content by date published in a table like this: The last three columns split out the Year, the Month and then I added a “1” for each post. Adding these three columns allows you to then build a pivot table to see how often content is published by both Month and Year:

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