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The Next Phase for DMP Data in Adobe Target

Published on by Buck Dossey on www.linkedin.com
Adobe’s service-oriented architecture is built on the core principal of accessibility. It’s also a cornerstone expectation of our customers and partners. Today, I’m focusing on one popular integration which involves how best to get DMP segment data into Adobe Target. We’ll look at both the client-side and server-side methods, including some important considerations that you’ll benefit from knowing. So, let’s get started. Solving(?) with JavaScript Adobe Target JavaScript client code is designed to use data that’s immediately available when the page loads. Data that lives in other DMPs has to be retrieved in real time during page load. Integrating a DMP means that a call must be made to gather the user’s DMP segments, and then resultant data inserted into Target’s mBoxes — just in time for personalization rules to run. As detailed in Adobe Target’s help documentation, the targetPageParamsAll() functions can be used to do exactly this. This is also the way DMP segments from Adobe Audience Manager used to be accessed, back when the Experience Cloud was still forming.

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