Adobe Global Community
Adobe’s Dynamic Tag Manager has always given developers a chance to define exactly when a rule was called, by firing _satellite.track("insert rule name here"). This is called a Direct Call Rule (or DCR). They didn’t always get a ton of product love- after all, Event Based Rules don’t require work from developers and have so many more options- but many DTM users used them heavily because of the control they provided and how incredibly straightforward they were. From my view, they historically had a few major downsides: Multiple DCRs couldn’t “stack” to form a single Adobe Analytics beacon, meaning you couldn’t have one DCR set your global variables and another set more user-action-specific variables. You couldn’t apply additional conditions (e.g. “don’t fire on the page with this URL”) There was no good way to clear out your variables so they wouldn’t persist from beacon to beacon


comments powered by Disqus