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Server-side Adobe Analytics

Published on by Pedro Monjo on www.pedromonjo.com
Today I will explain how to implement server-side Adobe Analytics. If you have been reading my last few posts, this is a continuation of the series on server-side digital marketing. I assume you are familiar with Adobe Analytics implementations using JavaScript.   Capturing data When implementing server-side Adobe Analytics, you must perform the same actions you would do with the AppMeasurement JavaScript library in the browser. This library does a lot of the heavy lifting for you, so many data points are captured automatically. However, when going server-side, you need to add all the code necessary to capture the same data points, before forwarding them to Adobe Analytics servers.

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