Adobe Global Community

Server-side Adobe Analytics

Published on by Pedro Monjo on www.pedromonjo.com
Today I will explain how to implement server-side Adobe Analytics. If you have been reading my last few posts, this is a continuation of the series on server-side digital marketing. I assume you are familiar with Adobe Analytics implementations using JavaScript.   Capturing data When implementing server-side Adobe Analytics, you must perform the same actions you would do with the AppMeasurement JavaScript library in the browser. This library does a lot of the heavy lifting for you, so many data points are captured automatically. However, when going server-side, you need to add all the code necessary to capture the same data points, before forwarding them to Adobe Analytics servers.

Tags


comments powered by Disqus

Get Insights from the AGC!

Related Posts