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Approximate Count Distinct Function – Part 1

Published on by Adam Greco on analyticsdemystified.com
In Adobe Analytics, there are many advanced functions that can be used in Calculated Metrics. Most of the clients I work with have only scratched the surface of what can be done with these advanced functions. In this post, I want to spend some time discussing the Approximate Count Distinct function in Adobe Analytics and in my next post, I will build upon this one to show some ways you can take this function to the next level! There are many times when you want to know how many rows of data exist for an eVar or sProp (dimension) value. Here are a few common examples:

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