Adobe Global Community

Five Key Take-Outs: Maximising ROI from Adobe Campaign

Published on by Georgina Groombridge on www.celerity-is.com
On Tuesday 20th February, Celerity hosted an event for Adobe Campaign users exploring ways to maximise return on investment from the platform. Here are our top five take-outs: 1. “Prepare your data well in advance of implementation” This one came from Shauna Mullins & Laura Rowe at Skipton Building Society. They successfully implemented the Adobe Campaign platform just over four years ago and have benefitted from some impressive results; increasing campaign output by over 1000% and increasing incremental ROI by 300%. This doesn’t mean everything went swimmingly. Sharing their ‘Implementation Do’s & Don’ts’, they highlighted the need for brands to get their data in order BEFORE they undertake the implementation of a new platform like Adobe Campaign. They shared this advice after it took a large amount of unforeseen time and effort to organise their data, which ultimately held up the project and delayed the go-live. If they could go back in time,...

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