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Visitor Retention Analysis with Adobe Analytics - Part 3 - Churned Users

Published on by Piermarco Burrafato on
In part 1 of this article, I have set the product analytics context for accounting for user growth and I have shown you how to define the new user(t) metric. In part 2, I have provided you with the approach to calculate repeat user(t), retained users(t) and resurrected users(t). In part 3, I'll show you the process to define the churned users(t+1) metric.


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