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Turning Shopping Cart Abandonment into A Golden Marketing Opportunity

Published on by Sarah Xu on medium.com
Trigger Your Re-Marketing Now with Adobe I/O "Shopping cart abandonment-when shoppers put items in their online shopping carts, but then leave before completing the purchaseis the bane of the online retail industry."Cooper SmithIts a million dollar question with millions of dollars at stake: how do you turn the instant loss of shopping cart abandonment into long-term gain? If youre a customer of Adobe Analytics and Adobe Campaign, you can now use Adobe I/O Events to build an event-driven, lightweight solution that allows you to quickly re-target and re-market your customers who abandoned cart.

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