Content has become a new prerogative of companies wanting to improve customer experience. It is content that sells. Storytelling is gaining traction and so is content marketing. Organizations are producing large amounts of data and content, but a heap of data is of no use. Content Management Systems act as a key enabler for managing large amounts of content and provide a seamless digital experience to customers.
While previously content management only used to be the management of files and content assets, the modern day web and enterprise content management systems such as Drupal, AEM, Joomla, WordPress and others also provide organizations the flexibility to use CMS for consumer-facing interactions.