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Visitor Retention Analysis with Adobe Analytics - Part 2 - Repeat Users

Published on by Piermarco Burrafato on www.linkedin.com
In part 1 of this article, I have set the product analytics context for accounting for user growth and I have shown you how to define the new user(t) metric. In part 2, I will present you with the approach to calculate repeat user(t), retained users(t) and resurrected users(t).

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