Visitor Retention Analysis with Adobe Analytics - Part 2 - Repeat Users

Published on Oct 29, 2017 by Piermarco Burrafato on www.linkedin.com

In part 1 of this article, I have set the product analytics context for accounting for user growth and I have shown you how to define the new user(t) metric. In part 2, I will present you with the approach to calculate repeat user(t), retained users(t) and resurrected users(t).

Read the full post "Visitor Retention Analysis with Adobe Analytics - Part 2 - Repeat Users" on www.linkedin.com