Prepare Your Digital Foundation
Start with data to build your digital foundation.
During this session we will discuss the need for establishing a digital foundation using a disciplined approach in setting up an analytics program for your department.
Specifically, this session will cover:
- The five phases of data maturity
- The use of data layer
- Why you should already be using a Tag Management System
- Using Adobe Launch to deploy Adobe Analytics
- Setting up reports, dashboards, and alerts
- An overview of the Tag Deployment Assessment