Adobe Global Community
Tech-Talk: Tap into the Power of Automated A/B Testing and Personalization

Tech-Talk: Tap into the Power of Automated A/B Testing and Personalization

Presenter: Jason Hickey (Adobe) and Zimm Zimmermann (Merkle)

Nowadays, your customer's interests are changing by the minute, and they're demanding more relevant, engaging content/experiences - all the time. To keep up with these demands, companies must tap into the power of real-time, automated decisioning. This includes smart algorithms, machine learning, and constant testing and optimization of data.

Join Zimm Zimmermann, Merkle’s VP of Personalization, for a live interview with Jason Hickey, Sr. Product Marketing Manager of Adobe Target. Together, they’ll geek-out on A/B testing and optimization as well as uncover the four flavors of automation with Adobe Target Premium. They’ll also disclose how leading global companies are adopting automation and experiencing immediate improvements in lift and conversion.


Tags


comments powered by Disqus

When

Jan 31, 2018 at

Where

Online

Event Type

Webinar